This is perhaps a bit of a hot take, especially from someone who’s been happily designing custom websites for amazing authors for more than a decade…
But it’s because I’ve been in this business so long that I know enough to say this:
For most authors, I think that buying and customizing a website template is a better option than going the custom route.
That’s right. I just said that the best person to build your author website is … you.
Hear me out:
👩🎨 Authors like creative control.
C’mon. You know you do! Even my author clients who say, “I just want someone else to handle it” tend to have strong opinions once the process starts. Instead of struggling to explain your vision to a designer, why not bring it to life yourself?
✨ It’s brand discovery on steroids.
If you’ve ever struggled to define what makes you unique in a crowded market, building your website will get you there—fast. Writing your copy, choosing your imagery, and selecting your colors forces you to clarify your brand and create a vibe that’s uniquely you.
💅 “What, like it’s hard?”
Gone are the days of janky WordPress plugins and mysterious HTML code. There are a ton of drag-and-drop optionsout there that actually look good.
💰 And the obvious one… Money.
My templates are in the hundreds or even FREE. My custom sites are thousands.
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